Child nutrition is the foundation of the Golden Generation 2045, vidoran presents STAR Moment Buy & Win
Efforts to realize Indonesia’s Golden Generation in 2045 are inextricably linked to the development of high-quality human capital from a young age. One of the foundations is optimal nutrition, including milk consumption as part of a nutritious diet.
However, according to data from the Ministry of Industry, milk consumption in Indonesia remains relatively low, at approximately 16.9 kilograms per person per year. This figure is still lower than in various other Asian countries, making children’s nutritional needs a shared concern.
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Amidst diverse economic developments, meeting children’s nutritional needs remains a challenge for many Indonesian families. This situation encourages parents to be more frugal with household expenses, without neglecting children’s nutritional needs, which remain a top priority.
Vidoran understands this situation and remains committed to the growth and development of Indonesian children through high-quality and affordable food products. Since 1977, Vidoran has been a trusted product for Indonesian families, and it is the choice of 9 out of 10 Indonesian mothers to meet their children’s nutritional needs.
“For nearly five decades, we have been committed to offering all Indonesian children equal opportunities for high-quality nutrition. We believe that providing adequate nutrition from a young age forms an important foundation for the optimal growth and development of Indonesia’s future generations,” says Endang Wijaya, Senior General Manager Brand Consumer Marketing – Nutritionals, Women & Children VMS and Children OTC at PT Tempo Scan Pacific Tbk. As part of its commitment to Indonesian families, Vidoran presents the Dunia S.M.A.R.T vidoran STAR Moment Buy & Win program, which runs from July 21 through October 21, 2026.
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“Dunia S.M.A.R.T vidoran STAR Moment Buy & Win is a token of appreciation for parents who continue to dedicate themselves to meeting their families’ nutritional needs. We hope that this program not only offers added value to society but also supports parents in their efforts to ensure their children’s nutritional needs amidst today’s diverse challenges,” says Diana Theodora, General Manager Brand Creative Content & Communication Health Care at PT Tempo Scan Pacific Tbk.
By purchasing Vidoran Xmart 1+, 3+, 5+, and/or Vidoran Ibunda dairy products through various sales channels, both offline and online, consumers stand a chance to win a lottery with prizes worth billions of rupiah. ***REL
