Editor’s Note
- PT Alfa Indo Global (AIG), importer and exclusive distributor of French perfumes for the Indonesian industrial market
- AIG offers companies in Indonesia direct access
- AIG guarantees that all products comply with legal and safety standards
- The promising perfume market of Indonesia
PT Alfa Indo Global (AIG), importer and exclusive distributor of French perfumes for the Indonesian industrial market
The Indonesian perfume market is estimated to reach a value of approximately 612 million dollars in 2025 and is expected to grow to 913 million dollars in 2030, with an annual growth rate of 8.4%, surpassing the Southeast Asian average.
This development reflects the industry’s increasing need for product differentiation, where fragrance plays a key role in building brand identity and competitiveness.
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Amidst the rapid growth of the national perfume industry, which is now valued at over 600 million dollars and continues to grow, PT Alfa Indo Global (AIG) is strengthening its position as the sole importer and distributor of Parfums Plus France perfumes in Indonesia.
AIG is reinforcing its position as the sole importer and distributor of Parfums Plus France perfumes in Indonesia, in line with the growing industry demand for product differentiation based on fragrance.
AIG offers companies in Indonesia direct access
As a company established in France since 2002, Parfums Plus is known for its aroma innovation and the use of high-quality raw materials from Grasse (the center of the global perfume industry).
Thanks to this strategic partnership, AIG offers Indonesian companies direct access to premium perfume products that meet global standards.
Fahmi, President and CEO of PT Alfa Indo Global, stated: “As the sole distributor of Parfums Plus in Indonesia, we strive to be a strategic partner for industry players in creating products that are not only competitive but also possess a strong fragrance identity and are relevant to the market.
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This step confirms the company’s commitment to delivering international-quality fragrance solutions for the personal care, household products, and premium fragrance sectors,” said Fahmi.
In an increasingly competitive industry, product differentiation is crucial. AIG addresses this with a total solution, from advice and fragrance development to mass production.
AIG guarantees that all products comply with regulatory and safety standards
Furthermore, the company offers flexibility in formulations that can be tailored to the specific needs of each customer.
Operationally, AIG ensures that all distributed products comply with regulatory and safety standards, including BPOM certification (Indonesian Food and Drug Administration), compliance with IFRA standards (International Fragrance Association), and complete documentation such as MSDSs and COAs.
This guarantees transparency and security for business partners in their production processes.
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Another advantage of AIG is the efficiency of the supply chain thanks to an integrated distribution system, including direct shipping from France to Indonesia via air transport to ensure product quality. Supported by a local network, AIG also guarantees fast and responsive service to customers.
AIG is supported by a management team and Board of Directors with extensive experience in the industry, including Ali Akbar, Supervisory Board member of PT Alfa Indo Global, and Agav Zulpukharov, Partner of Parfume Plus France, who play a role in the development of the business strategy and the expansion of the company.
The promising perfume market of Indonesia
Agav Zulpukharov, Partner of Parfume Plus France, stated that Indonesia is a very dynamic market with promising growth in the perfume sector.
Through our collaboration with PT Alfa Indo Global, we see a significant opportunity to deliver innovative perfumes that not only align with global trends but are also relevant to local consumer preferences. “We believe that this collaboration will unlock new opportunities for industry players in Indonesia,” he said.
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“We see significant potential in the B2B sector, where the need for quality, consistency, and fast service is high.” “These are key factors for capturing the market,” Fahmi concluded.
As part of its efforts to expand its market reach and introduce fragrance solutions to more industry players, AIG is participating in the Indonesia Cosmetic Ingredients event, which takes place from May 6 to 8 at JIExpo, Jakarta.
AIG invites industry players, brand owners, and formulators to visit its booth and discover the various fragrance innovations and business collaboration opportunities the company offers. ***rel
