Editor’s note
- WINGS Care introduces the latest innovation from SoSoft
- SoSoft Innovation + Tea Tree
- Enriched with natural perfume essence of lily flowers
- The contents of tea tree can help eliminate odor-causing bacteria
WINGS Care introduces the latest innovation from SoSoft
WINGS Group Indonesia, through WINGS Care, introduces its latest innovation, SoSoft + Tea Tree, a detergent made from active plants with a natural antibacterial formula from tea tree.
Door het tea tree-gehalte te combineren met het actieve plantaardige ingrediënt BotaniBlend, reinigt SoSoft + Tea Tree effectief en elimineert geurveroorzakende bacteriën op kleding, met een formule die zacht en comfortabel blijft voor de huid.
This innovation is the first in Indonesia and is designed to help people stay fresh with every step they take.
SoSoft Innovation + Tea Tree
SoSoft + Tea Tree’s innovation goes hand in hand with the increasingly dynamic lifestyle of modern society. Amid busy daily activities, from work, performing routines to maintaining body fitness, the need for clean and fresh clothes increases.
Onvoorspelbaar weer, zweet en blootstelling aan vervuiling stapelen zich echter vaak op en veroorzaken onaangename geuren die het comfort van kleding verstoren.
To meet this need, SoSoft + Tea Tree is here as a clothes care solution that thoroughly cleans clothes and maintains their freshness because it contains Tea Tree that works directly to eliminate odor-causing bacteria at the root of the problem and not just cover up the odor.
The use of tea tree as an antibacterial agent from natural ingredients in detergents is also becoming increasingly relevant as it is believed to help maintain the overall cleanliness of clothes, making clothes feel more comfortable to wear.
Enriched with natural perfume essence of lily flowers
Although it uses natural antibacterial ingredients, the SoSoft + Tea Tree formulation brings a fresh and soft scent to clothes. Enriched with the natural perfume essence of lily flowers, SoSoft + Tea Tree provides a feeling of natural freshness that keeps clothes smelling fresh for a long time, even when worn.
The SoSoft + Tea Tree innovation is also formulated to remain gentle on skin and clothing, contains no chlorine, parabens and phosphates and has passed dermatological testing to ensure comfort for use on all family clothing, including comfort for sensitive skin.
Anastasia Pamela, Head of Fabric Care Category WINGS Group Indonesia, said: “SoSoft’s latest innovation this time is inspired by tea tree, a plant long known as a natural antibacterial ingredient and widely used in skin care products.
Because SoSoft is effective in combating bacteria, it also brings these benefits to clothing care. SoSoft + Tea Tree isn’t just clean, it also works effectively to remove odor-causing bacteria straight from the roots.
“Through this innovation, we hope SoSoft + Tea Tree can support every community activity with natural freshness in clothing, so they can walk with more confidence. Stay fresh every step of the way,” he said.
It doesn’t end there, SoSoft + Tea Tree is also here to be the answer for modern society with a multitude of activities that really pay attention to the cleanliness of their clothes.
“We understand that people have different ways of washing clothes. Sometimes you don’t use a washing machine on top for daily needs, but at other times you still wash manually by hand, for example for sportswear that needs a gentle treatment. “That is why it is important to use a detergent that is flexible to use in both conditions and is of course not hot for the hands, so that it is comfortable to use at any time,” says Pamela.
The contents of tea tree can help eliminate odor-causing bacteria
Representing active lifestyle activists, SoSoft teamed up with actress Tissa Biani to share her new experiences every step of the way when using SoSoft + Tea Tree.
“Due to busy activities, shooting, fitting, sports, I am now more concerned about the condition of the clothes I wear every day. We cannot avoid the heat of the sun, sweating or exposure to pollution, which makes clothes less comfortable. Since using SoSoft + Tea Tree, I feel calmer because the tea tree content can help eliminate odor-causing bacteria right at the source. “The clothes feel fresher and more comfortable to wear,” he said.
Additionally, Tissa added that keeping clothes fresh is an important part of supporting self-confidence.
“Of course, we can move more freely without worrying by wearing clean and fresh clothes. SoSoft + Tea Tree is my solution so that the clothes I wear stay fresh even though I have busy activities all day long. I hope that friends wherever they are can become more aware of the importance of taking care of their clothes, because this is also part of self-care that supports our daily self-confidence,” said Tissa Biani, who was appointed as SoSoft Brand Ambassador.
The presence of this innovation is in line with WINGS Group Indonesia’s commitment to continue providing high-quality products that can be reached by all levels of society, creating a better life. Life just keeps getting better with WINGS. ***rel
