Launch of 365 Flower Hand Cream and Mini Hand Cream at Bekasi Mall
The Bath Box, a local body care brand known for its natural and environmentally conscious approach, is back with its latest innovation: the launch of 365 Flower Hand Cream and Mini Hand Cream.
Coinciding with the launch of these new products, The Bath Box also opened its newest flagship store at Summarecon Mall Bekasi 1. This move aims to offer a more personal and intimate experience for consumers.
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The presence of these two products is a valuable addition to The Bath Box’s collection. Both hand cream collections emphasize the concept of personal expression in everyday life. These products are designed not only for hand care but also as a means of daily self-expression. Each design has been developed to represent emotions, meanings, and personal identities that can accompany users in their daily lives.
Nikolaus Kristama, CEO and co-founder of The Bath Box, stated that The Bath Box is committed to consistently offering self-care experiences that feel more personal and meaningful.
“We see that today’s consumers are looking not only for products with good function, but also for products that feel personal and represent them. That’s why we present hand creams that are not only comfortable to use, but also have a story and meaning behind each design,” said the speaker.
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365 Flower Hand Cream is a daily hand cream inspired by the belief that each day of the year has its own significance. Each day of the year is represented by a specially selected flower.
With an emphasis on craftsmanship and authenticity, all the floral illustrations in 365 Flower Hand Cream are hand-drawn by local illustrators in Bali. 365 Flower Hand Cream is available in three main scents: Bloom, Floriental, and Poem, and is complemented by three new scents: Goji, Cherry, and Vetiver.
Minis Hand Cream is a more compact, fun, and expressive version, designed as a collectible gift that can serve as a means of personal expression in everyday life. With a total of 151 unique designs, divided into Adult, Teen, and Children’s categories, this collection features various symbols familiar from everyday life, such as initials, Chinese zodiac signs, and more.
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In addition to showcasing the latest product innovations, The Bath Box has also opened its newest flagship store at Summarecon Mall Bekasi 1. This store opening is a significant step for The Bath Box in offering a unique, more comprehensive, and more interactive experience to consumers.
“With this new flagship store at Summarecon Mall Bekasi, we aim to offer consumers a more personalized and interactive shopping experience. This store is not just a place to shop, but also a space where consumers can find the products that best suit their needs. We hope the personalized hand cream experience and The Gift Atelier will create a stronger emotional bond between consumers and The Bath Box,” said Angelinda Fransisca, CMO and co-founder of The Bath Box.
The Bath Box’s newest store at Summarecon Mall Bekasi 1 is the first in Indonesia where you can buy personalized hand cream. This store offers a more personalized shopping experience thanks to a variety of hand creams with different designs, which each customer can choose to reflect their personal meaning and personality.
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This unique store also features The Gift Atelier, an exclusive gift corner where customers can personalize their gifts with custom labels for an extra personal touch.
Each label is designed in collaboration with Jejen Zainal or Pak Zaenal, a local artisan from Tebet market, as part of The Bath Box’s support for the sustainability of local SMEs. For more information, visit The Bath Box’s official Instagram channel (@thebathbox) and their website www.thebathbox.co.id. ***rel
